Harvard Business

DECEMBER 13, 2023

Today we have more data than ever before, yet marketers still struggle to understand their customers. That’s because today’s marketers have mistaken information for intimacy. The author, who ran strategy for Wieden+Kennedy, describes an ethnographic research campaign his team conducted on behalf of McDonald’s. They produced a cultural bible of sorts that chronicled a series of beliefs, artifacts, behavioral rituals, and language that constitute the McDonald’s fandom.

Data 107

Data Research Culture Marketing 107

Makarios Consulting

DECEMBER 13, 2023

It was a delegation trainwreck. The CEO brought in a new head of sales. The direction was straightforward: “The need is urgent. We’ve got to hit 25% sales revenue growth this year. Get on it.” The head of sales got on it. She allocated some time and resources to hunt for new clients, but focused primarily on farming existing accounts to expand sales, capitalizing on the company’s reputation and relationships.

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Metrics Sales Meeting Resources 76

Harvard Business

DECEMBER 13, 2023

Becoming a great leader is a journey of continuous learning and growth. It’s a process — one that thrives on embracing challenges, seeking feedback, fostering connections, and cultivating understanding. In this article, the author outlines the eight most essential leadership qualities, according to Harvard Business School professor Linda Hill, one of the world’s top experts on leadership.

Leadership 101

Leadership Development Management 101

Business Consulting Agency

DECEMBER 13, 2023

In today’s competitive business landscape, effective marketing is crucial for company success. However, despite concerted efforts, some marketing campaigns may fall short of expectations. This article explores the common reasons why marketing efforts sometimes fail to yield desired results for companies. Additionally, it highlights how marketing consulting services can address these challenges, offering tailored strategies and expert guidance to enhance marketing success.

Marketing 52

Marketing ROI Trends Consulting 52

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Harvard Business

DECEMBER 13, 2023

Research suggests that generalized fears about hiring people with a criminal history — such as fear they’ll commit another crime — are tough to square with the facts. An expansion of what’s often called “second-chance” or “fair-chance” hiring could drive a triple win for the U.S. economy: Employers get the workers they need, people with convictions get jobs they need, and costs to society decline with the lower rates of re-offending that are associated with holding a job.

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Research Groups Recruitment Recruiting 83

Harvard Business

DECEMBER 13, 2023

If you’re making complex strategic decisions based off of big, emerging trends in your industry, this episode is for you.

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Strategy Strategy Strategy& Trends 67

Seth Godin Blog

DECEMBER 13, 2023

We actually don’t really know. Netflix just released their first-ever detailed analysis of how many hours of engagement the top 15,000+ most watched shows on the network received over a six month period. Here’s the file. Who won? That question is actually the lesson here. The fact is, most organizations are pretty clueless about where real value lies.

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Analysis Groups 40

Harvard Business

DECEMBER 13, 2023

Perplexity.ai’s co-founder and CEO discusses the looming challenges in AI research and product development.

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Productivity Research Development Data 57

Harvard Business

DECEMBER 13, 2023

It can take years for companies to bounce back from these setbacks.

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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