How to Sound Authoritative (and Why it Matters for Your Consulting Firm)
David A Fields
JULY 4, 2023
Clients hire your consulting firm because they trust you to help them solve their problems or achieve their aspirations; because they accept your authority in your area of expertise. Conversely, any chink in your perceived authority will weaken trust with prospects and with clients. That can trigger a precipitous drop in perceived value (and fees), … Continued The post How to Sound Authoritative (and Why it Matters for Your Consulting Firm) appeared first on David A.
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