Tom Spencer
JULY 14, 2023
Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail.
Tom Spencer
MARCH 8, 2024
One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.
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Tom Spencer
APRIL 5, 2024
In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. As such, effective communication is the backbone of successful product management.
Harvard Business
OCTOBER 13, 2023
He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.
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Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.
Tom Spencer
SEPTEMBER 8, 2023
Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.
Harvard Business
APRIL 24, 2024
Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.
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