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Dealing with Marketing Struggles

The Fearless Marketer

What is the biggest struggle you have with marketing your professional services? Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else? So, how do you deal with all that stuff? For instance….

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How to Overcome Your Imposter Syndrome Fears

Consulting Matters

The fear might be not having what it takes to do the marketing and attract clients or even if they landed clients they wouldn't have the goods to back up whatever promises they made in their marketing. It comes out with all types of logical excuses about money and ethics about marketing. And this fear is sneaky.

How To 317
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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

But they hate the struggle of trying to find the words to describe what they do and write about it. It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Questions to ask include: What were you struggling with before we worked together? This article is for you.

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The Tyranny of Perfectionism (And Why It's Jacking Your Business Results)

Consulting Matters

If so, my friend, you might be struggling with perfectionism - the killer of entrepreneurial dreams and potential. There's lots of ways that perfectionism shows up: Difficulty in dealing with one's own flaws or imperfections : To a perfectionist, public enemy #1 is flaws. What is Perfectionism? It is NOT: High quality standards.

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Warning! Is Subcontracting Sabotaging Your Impact & Earning Potential?

Consulting Matters

Subcontracting is what you do instead of doing the hard work to confront your fears about marketing and settling for a business that is based on: Finding other more successful consultants or coaches and asking them to consider you for their overflow work. And in many cases, the people who don't struggle with imposter syndrome actually should.

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The Magic of Acceptance

Action Plan

If you accept it, then you are dealing with reality. When you accept what is, what happened, you can simply deal with reality. I’d try a marketing strategy I thought was brilliant and it flopped. Until you learn to simply accept the reality of what is, you will always struggle. You can’t change those things.

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Love your Organizational Problems, not Just your Solutions

Kates Kesler

On the one hand we put off dealing with issues that are important but not urgent because dealing with the inevitable power struggle is just too hard. Or a team that doesn’t make the time to thoroughly work through roles and accountabilities across the business, market, and function matrix. Surface good ideas.