The Fearless Marketer

NOVEMBER 29, 2021

Persuasion is a language art. But when we add a benefit to the feature, our communication suddenly (and almost magically) becomes more persuasive. But when we add a benefit to the feature, our communication suddenly (and almost magically) becomes more persuasive. And use color to understand, practice, and master it.

Marketing 118

Marketing Examples Development 118

The Fearless Marketer

DECEMBER 6, 2021

Gauging from last week’s article on Color-Coded Persuasion, I was reminded once again that the topic of communication and persuasion is central to attracting new clients. Many, many years ago, I cracked the code on this and have been teaching variations on this approach ever since. But that’s really not enough.

Meeting 118

Meeting Marketing Video Media 118

The Fearless Marketer

DECEMBER 20, 2021

Look, ultimately, marketing is about clearly and persuasively communicating about the value of your professional services. If your communication is unclear, or worse, not persuasive, prospective clients will not notice you, engage with you, or buy from you. Color-Coded Persuasion.

Marketing 62

Marketing Exercises How To 62

Tom Spencer

JUNE 13, 2021

The executive summary should provide a fact-based, persuasive, clear, and logical storyline: Integrate disparate analyses to develop recommendations or novel insights. Use numbers or colors to distinguish categories. Use traffic light colors to highlight areas that require distinct strategic action. Executive Summary.

Benchmarking 88

Benchmarking Case Interview Groups Analysis 88

Tom Spencer

MAY 22, 2016

Add some color: Make it more interesting/appealing/persuasive. Charge code: A unique code provided for a project which can be used to record work-related expenses. Elevator pitch: A short persuasive summary of a proposal, which leaves the listener wanting to know more. Adding value: Making a contribution.

Consulting 68

Consulting McKinsey Bain B2C 68

Harvard Business

SEPTEMBER 20, 2016

GitHub is a social networking site for web developers to collaborate on open-source code management. It’s a way for developers to display their revisions of public repositories of code. And simply collecting data is not enough – to be used, data has to be presented usefully. One potential model is GitHub.

Talent 28

Talent Development Data Education 28