Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 28

ROI Marketing Financial Sales 28

CaseInterview.com

MAY 26, 2023

Let’s say a company is looking to relocate to a new market. They may hire a consultant to advise on ideas for gaining market share. They may mix separate issues or expect that their previous strategies will work in a new market. In this case, you may determine that gaining market share will be your client’s biggest challenge.

Management 105

Management Consulting Bain Deloitte 105

Martinka Consulting

JUNE 18, 2021

You must use free cash flow to truly calculate ROI. Financial diligence – we agree a Quality of Earnings report is not usually necessary for small business deals (those that fit in the SBA loan range) but you must get a “proof of cash” from a CPA firm. Seller’s market – first, it’s always a seller’s market for good businesses.

ROI 40

ROI Cash Flow Small Business Financial 40

Successful Independent Consulting

MAY 15, 2017

Avoid a full-time or long-term lease so you can keep your expenses as low as possible, especially in the beginning when cash flow will be tighter. Determine your marketing and positioning (how you “go to market”). Simply do a Google search on “shared workspace near me.” If apps aren’t your thing, use an Excel spreadsheet.

Consulting 150

Consulting Insurance Insurance Cash Flow 150

The Fearless Marketer

SEPTEMBER 17, 2018

This is the second of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. – Better cash flow. And then you turn the answers to those questions into a marketing piece, often called an “executive summary” that’s two or three pages long.

Transportation 54

Transportation How To Cash Flow Case Interview 54

Martinka Consulting

FEBRUARY 5, 2020

Good employees are hard to find and often are not in the job market. Great employees with industry knowledge and experience are in the job market even less. Of course it’s the annoying (bad) customers he was referring to. In simple terms, if your primary motivation is acquiring a customer base, you are acquiring market share.

Cash Flow 40

Cash Flow Small Business Sports Talent 40

The Fearless Marketer

SEPTEMBER 17, 2018

This is the second of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. – Better cash flow. And then you turn the answers to those questions into a marketing piece, often called an “executive summary” that’s two or three pages long.

Transportation 48

Transportation How To Cash Flow Case Interview 48

Martinka Consulting

MARCH 5, 2021

Sellers, do some background checking on your buyer, get a financial statement, don’t be afraid to ask for references, and realize your gut feel is very important (as it is for buyers). The customers, suppliers, employees, market conditions, competition, the lease, and anything else that influences the numbers.

Balance Sheet 40

Balance Sheet Cash Flow Financial Education 40

Martinka Consulting

OCTOBER 27, 2017

In the Discounted Future Cash Flow method profits are projected (same as the first issue) and discounted back to a present value. For reference, a check of major bank PE ratios shows they are at about 15). For small businesses, it’s 3-5 times profit (after fair market owner compensation). Conclusion.

ROI 40

ROI Cash Flow Methodologies Small Business 40

Martinka Consulting

MARCH 7, 2015

I wrote last year about the pricing of middle-market companies and an article in the Zachary Scott newsletter titled “8 is the new 6″ (referring to multiples of EBITDA on middle-market deals). Or perhaps they figure the prices for business have skyrocketed like the stock market.

Small Business 40

Small Business Cash Flow Banking Sales 40

Jerry Fletcher

AUGUST 21, 2021

They refer the experts they know to fill a client or prospect’s needs. Their credibility as a referral source leads to more assignments and better cash flow. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Learn more about Credibility to Cash.

Marketing 96

Marketing Consulting Cash Flow Company 96

Free Agent CFO

MAY 10, 2018

” Now that would be a compliment except for the geek reference. You’re spending far too much time talking about fixing cash flow problems (remember, that’s typically a symptom of a far bigger problem). That’s the brand I’m seeking. Seven Ways to Know if You Are Too Generic.

Cash Flow 40

Cash Flow Finance Comparison Examples 40

Harvard Business

NOVEMBER 23, 2016

For reference, the median firm is around 10 years old and has 4 employees. In essence, the fortunate firms took on more debt, committing the business to a stream of cash flows and expenses far into the future to pay for their losses. Our data include about 950 businesses. We found that: Firms were frequently uninsured.

Insurance 28

Insurance Insurance Small Business Finance 28

Tom Spencer

NOVEMBER 14, 2011

In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale. Marketing – The cost of advertising can be shared across products. More stable cash flows are attractive for three reasons.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

CaseInterview.com

OCTOBER 29, 2020

To add insult to injury, the stock market crash of October 2008 occurred, kicking off a massive global recession now known as The Great Recession. At the time, I remember building a financial model of what my life insurance policy death benefit could produce in monthly cash flow with reasonable assumptions for inflation and rate of return.

Cash Flow 128

Cash Flow Resources Groups Video 128

Harvard Business

OCTOBER 28, 2016

And if you’re the acquirer, you can benefit in only one of four ways: You buy an asset on the cheap (that’s what portfolio managers do), but it requires being smarter than the market in pricing the asset. You gain market power, allowing you to price the asset higher than you could otherwise. That leaves synergy.

Wireless 28

Wireless Video Media Cash Flow 28

Emerson Consulting Group

NOVEMBER 6, 2020

The primary rationale for retaining a PEO – at least according to the marketing of the PEO itself – is that by bundling multiple employers together it is possible to leverage efficiencies of scale. That 20% and the size of the cost spread justify shopping the market, as illustrated by the story above. Other Considerations Count, Too.

Insurance 40

Insurance Insurance Comparison Cash Flow 40

MishTalk

DECEMBER 16, 2015

Cash: With zero interest rates the penalty for holding cash is not very significant. Stock Market: Nothing cheap. If you take out those stocks, the stock market isn't doing real well. That's indicative of the way the market has responded for the last six months. So I don't understand the stock market.

Real Estate 28

Real Estate Energy Tools Government 28