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Harvard Business
NOVEMBER 23, 2018
Digital tools and analytic techniques that have flourished in recent years can help make sure those basics are taken care of. Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Photographer is my life./Getty Getty Images. Recessions catch many companies by surprise, with predictable results.
Management Consulted
OCTOBER 3, 2012
What we didn’t expect was the diversity of responses! Half of the class was devoted to examining different models and learning the game theory behind strategic decision making; in the remainder of the class, we applied that knowledge and analyzed different industries. You wowed us! We hope you enjoy these as much as we did!
Harvard Business
DECEMBER 18, 2017
In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It starts by inspiring your customer to tell your story in an authentic way, by building empathy and creating an emotional connection that turns customers into fans.
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