capabilities growth-marketing-and-sales our-insights data-driven-marketing 
LSA Global
APRIL 15, 2024
Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Let’s delve into the intricacies of constructing an effective sales strategy that makes sense to your people, your customers, and your business as a whole.
Progressus
NOVEMBER 28, 2023
For project-driven organizations, every hour lost from designing or planning projects impacts the bottom line. Even so, many project-driven organizations still operate with a bevy of spreadsheets in a siloed environment. What is ERP Software? As companies expand and their needs change, their systems should keep up with them.
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Progressus
OCTOBER 27, 2023
Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They provide customized, knowledge-based services to their clients.
Progressus
NOVEMBER 10, 2023
In today’s data-centric digital landscape, intelligence is central to any business strategy, especially as we look towards 2024. According to PWC , talent, technology and data will set winning professional services firms apart from the competition. Bad data, in turn, leads to inaccurate timelines, estimates, budgets.
Harvard Business
MAY 7, 2018
“Digital is one of our core strategic priorities. We will measure ourselves rigorously in how the various digital touchpoints come to life across those three dimensions, and we believe they will be core to reaching our overarching targets for sales, consumer experience net promoter score, and ultimately engagement and lifetime value.”
Harvard Business
JUNE 7, 2018
It traced much of the cause to a mismatch between its sales incentives and pricing strategy. The manufacturer was compensating sales representatives based solely on how much revenue they generated. We gathered their self-rating of 42 pricing capabilities and outcomes. Insight Center. Data-Driven Marketing.
Harvard Business
OCTOBER 5, 2016
The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing.
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