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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Do you know what keeps your ideal client up at night? Most blog posts aren't helpful to your ideal customer. Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell. He loves talking shop.

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Embracing Your Expertise: The Importance of Believing in Yourself with Ann Carden

Consulting Matters

Do you have the mindset and strategies you need to create a thriving consulting or coaching business so you can reach your full potential in your career and life? Today, I had the pleasure of speaking with Ann Carden, a highly successful consultant and fellow mentor to other consultants.

Cash Flow 156
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Four Stories Your Consulting and Coaching Business Needs

Consulting Matters

I talk a lot about the importance of brand messaging on this show and with my clients 1:1. And for sure, brand messages are essential for your business - you want to ensure that your ideal client knows what you offer and what makes you unique. But storytelling takes things to a whole new level.

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Disney Executive to Consulting Entrepreneur: Keith Smith’s Journey Beyond the 9-5

Consulting Matters

Taking the leap into full-time consulting can be hard — here’s how Keith Smith made his transition easier Have you ever thought to yourself, “I’d love to have my own thriving consulting or coaching business?” And guess what? But here’s the thing. His transition has been seamless.

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How To Explain What You Do with Clarity and Confidence

Consulting Matters

Have you ever gotten tongue tied when someone asks you what you do? I know I have! Today, I’m wrapping up my "Brand You" series by sharing tips and a script that gets people curious and excited about what you do. What do you do?" A pitch is about sales.

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How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger

Consulting Matters

Want to know what it looks like to take a strategic approach to networking? I for sure do. I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. Vern Schellenger [link].

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Why People Don’t “Get It” When You Talk and Write About What You Do

Consulting Matters

Have you ever been asked "what do you do?" Or have you spent a ton of time working on website copy, and the response was crickets? Today we're talking about why people don't get it when you talk and write about what you do. Connect on LinkedIn: Betsy Jordyn [link]. It affected my self-esteem!