Remove Benchmarking Remove Industry Remove Metrics Remove ROI
article thumbnail

6 ways to renew (and stick to!) your CX vows

1 to 1

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26
article thumbnail

B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Programs to support employee wellness and keep health care costs in check are a fairly new type of service.

B2B 34