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Evaluating ROI on Your Company’s Learning and Development Initiatives

Harvard Business

Leaders can use an approach called balanced benchmarking, borrowed from operations management, to conduct a needs assessment and apply training where it can be most effective. The author explains how this approach was applied at a firm in the legal services industry and offers five strategies for implementation.

ROI 68
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How My Company Created an Apprenticeship Program to Help Diversify Tech

Harvard Business

Despite recent efforts to increase diversity in tech, the hiring and retention rates of underrepresented groups in the industry remain abysmal. I interviewed more than 50 people from underrepresented groups who have made it in the tech industry, asking them to help me understand why they weren’t applying for my open tech jobs.

Company 32
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Programs to support employee wellness and keep health care costs in check are a fairly new type of service.

B2B 31
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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

While the execution of a conventional strategy lends itself to linear progress and clear benchmarks, innovation often proceeds by S-curves , moving at a slow crawl until it explodes at an exponential rate. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

ROI 28
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How One Company Made Its Analytics Investment Pay Off

Harvard Business

Second, the ABU team is paid using variable compensation, based on projects that have been fully implemented and based on their ROI. Finally, the results have been presented at industry forums and recognized in international contests. Rigorous assessment of results. Recruiting this high-demand skill set was not easy.

Company 28
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6 ways to renew (and stick to!) your CX vows

1 to 1

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26
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Track Customer Attitudes to Predict Their Behaviors

Harvard Business

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.

Survey 28