Harvard Business

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. The metrics also changed. The results? Invest in the end-to-end experience.

Marketing 41

Marketing Agile Fashion Sales 41

Harvard Business

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 35

Marketing Case Study Case Studies Sales 35

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. ROI calculator. –Cal Friesen, Thought Leadership Resources. What were the KPI’s or metrics achieved to show that the project was a success?

Consulting 68

Consulting Advertising Case Interview Conference 68