Harvard Business

NOVEMBER 7, 2017

When I conduct workshops with marketing and leadership teams on the design of strategic narratives , I’m often asked, “Should we include the sales teams?” The fourth gap between strategy and execution is in measurement and metrics. In the beginning of a disruptive innovation, the thing to measure is not ROI.

Strategy 34

Strategy Strategy Strategy& Metrics 34

LSA Global

DECEMBER 4, 2020

Company, group, and individual training needs assessments should be used to gather powerful data to initiate the change process, align leadership and employees, pinpoint skill gaps against a proven standard, customize offerings, predispose participants, guide coaching and Individual Development Plans , and set baseline metrics.

Strategy 28

Strategy Strategy Strategy& Company 28

Harvard Business

FEBRUARY 16, 2017

After experimenting with a number of potential behavioral metrics, we settled on using one that approximates average weekly working hours as our primary measure. Both of these data points served as calls to action to senior leadership to invest more into creating a culture of both engagement and productivity.

Productivity 45

Productivity Metrics Culture Data 45

Harvard Business

MARCH 2, 2018

Leadership and teams find it hard to come together to scope and resource projects appropriately as well as put projects on the shelf (or kill them) when needed. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.

Healthcare 31

Healthcare Metrics Engineering Financial 31

Harvard Business

OCTOBER 8, 2018

We need a metric for humanity to evaluate the human capacity and connection among caregivers and patients. Let’s develop an up-front “technology ROI” that measures workflow impact, inefficiency, hassle and impact on physician and nurse well-being. Develop metrics around technology deployments that are noted above.

Metrics 28

Metrics System Healthcare Culture 28

Harvard Business

OCTOBER 3, 2018

In the following months, the CMO began to look for opportunities where her team could proactively step “into the gap” — to take a leadership role on an opportunity that none of the other functions picked up. The goal was to get feedback and strengthen the thinking to maximize the potential impact on growth.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.

Marketing 38

Marketing Agile Fashion Sales 38

Management Consulted

JUNE 11, 2017

This is a great place to show additional leadership experience – any executive position you held in an organization will show you’ve always had drive and initiative. Taking up just one line in the Education section of your resume, the ROI is well worth it. Tip : Be sure to include metrics wherever possible!

Resumes 124

Resumes Consulting Interviews Leadership 124

Harvard Business

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. True CX leadership comes from: Ownership.

Metrics 30

Metrics Data ROI Benchmarking 30

Harvard Business

DECEMBER 20, 2018

The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. Broadcast this message loud and clear from the CEO and sales leadership. ” If the sales team recognizes the value of this tool, you’ll get all the metric and forecast information you desire.

Sales 34

Sales Metrics How To Tools 34

Harvard Business

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 33

Marketing Case Study Case Studies Sales 33

Kates Kesler

JUNE 11, 2014

He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies. As senior leadership peeled back the organizational onion, a clear case for change emerged in 2013.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Tsavo Neal

JANUARY 25, 2018

ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. ROI Calculator. Creating a bonus vault.

Consulting 68

Consulting Advertising Case Interview Conference 68