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Website Advice for Solopreneurs

Successful Independent Consulting

If you don’t have a website a prospective client may perceive you as an insincere short-timer. These providers let you build and easily maintain an attractive website by using intuitive widgets and drag-and-drop tools. WebsiteByTon ight has clients fill out a simple project brief to organize their thoughts. Here’s why: 1.

Industry 370
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Overcoming Entrepreneurial Burnout with Rachelle Stone and Lori Smith

Consulting Matters

If you feel guilty and lazy every time you try to relax, get overwhelmed and easily distracted, want to be more present with your family, and are exhausted, you’re not alone. Millions of intelligent, accomplished people get stuck in burnout. Having your own business isn’t a solution.

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Embracing Your Expertise: The Importance of Believing in Yourself with Ann Carden

Consulting Matters

Plus, you'll get a networking script to connect with potential clients easily. This guide will help you get a simple "what I do" message – even if what you do as a consultant or coach isn't simple. About the guest: Ann Carden has an extensive 41-year business and marketing background.

Cash Flow 156
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Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

Besides, it’s highly unlikely that a prospective client is going to stumble upon your website and decide to hire you. If you don’t have a website, even a simple one-pager, a prospective client might perceive you as a short-term contractor, or worse, insincere about your career. Who is your ideal customer/client/audience?

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What is a Brand and Why Do You Need One?

Consulting Matters

Or you can think of yourself as a brand that attracts right fit clients for years to come. A brand in general is the promise you make to your future clients that you consistently deliver on. And on the other end of a client engagement, you’ll deliver results that match your promises. Or a trademark.

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How to Overcome Your Imposter Syndrome Fears

Consulting Matters

The fear might be not having what it takes to do the marketing and attract clients or even if they landed clients they wouldn't have the goods to back up whatever promises they made in their marketing. This all-too-common fear is called Imposter Syndrome. Ready to transcend your imposter syndrome?

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Content Marketing – Your Invisible Weapon

Chad Barr

” To answer, let’s view content marketing as a strategic approach of publishing and sharing captivating, valuable content to attract and expand your client base. Some content, like seeds, will flourish and attract clients, while some may not. Unique, compelling content is a strategic differentiator.