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Are You Talking to Me?

Alan Weiss

I’m astonished by how little designers (cars, hotel rooms, appliances, furniture, etc.) consult with their perspective customers before they produce the final product. I’m always asked by consultants what topics to use for a special event, a client conference, or a webinar or video series.

Hotels 65
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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

This is why you want to be “The Person” to talk to for a given situation. They want to hire a specialist and you want to be that person. It was hard to recommend him to clients because we couldn’t say with conviction, “You need to talk with Jack Tradesmith because he’s the expert at leadership development.”

Exercises 195
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Use the Power of Intention for Critical Conversations

Successful Independent Consulting

Whether you’re meeting a potential client for the first time or you have to deliver some difficult feedback, it’s hard to over prepare. Here’s how you can use it to increase the likelihood of achieving your desired outcomes. This arc represents how you want to perceive the other person in this conversation. Draw the left ear.

Meeting 195
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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Related Article: "7 Reasons Why Your Client Aren't Getting it When you Write and Talk About What You Do". If you're ready to discover how to talk about what you do in a way that is compelling to your ideal clients, then read on. You get me!".

How To 401
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How to Use Storytelling to Ignite Transformation with Joy Spencer

Consulting Matters

We wound up talking about storytelling's role in igniting change and transformation in ourselves, our clients, and the world. So if you're a consultant or coach looking to forge your path and ignite transformation in yourself, your clients, and the world, this conversation is for you. You don’t have to be perfect.

How To 290
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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

If writing is a struggle for you, don't worry. You are not alone. Truth is - you don't serve everybody. Nor should you. There is an ideal client that you love working with, with the problem you love solving who also loves you. And will gladly pay you. We have no idea who our business serves.

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Bill Lee’s Guide to Turning Consulting and Coaching Clients into Raving Fans

Consulting Matters

Here’s what you need to know. Not only did you land the work but now this client is working with you time and time again. And even better, they are so excited about working with you that they cannot help but refer you to others! Picture this: All your hard work getting clients has paid off. It’s not!