Brimstone Consulting
JANUARY 13, 2023
Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. Compliance with rules and regulations at the local, state, federal, and international levels has already begun and will continue to impact corporate strategy. The impact of these rules and regulations is far-reaching.
Tom Spencer
JUNE 6, 2020
It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Designing an optimal channel distribution strategy (e.g. Prioritizing new product development efforts. campaign optimization).
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Harvard Business
NOVEMBER 22, 2017
For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?
1 to 1
JULY 29, 2022
Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC. “By
Harvard Business
AUGUST 4, 2017
To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. But for brands with a more conservative sensibility, alternative social media strategies can work as well. But what about Rebecca Minkoff?
Harvard Business
MARCH 21, 2018
If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. Topic Images Inc./Getty
The Fearless Marketer
AUGUST 20, 2018
Pillar Five: Focused Marketing Strategy. A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. A Focused marketing strategy is more like a putting on a theatrical production. That’s the power of a focused marketing strategy.
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