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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. Looking To Hire A Crisis Management Keynote Speaker?

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

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How to Evaluate Your Marketing Team

Prudent Pedal

In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world–the Productivity School and the Growth School. Be a leader.

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Entering a New Market

Tom Spencer

Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? What is your recommendation?

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Consultant Ninja: Finally, two counter-cyclical markets: Management.

Consultant Ninja

Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. Finally, two counter-cyclical markets. Management Consulting. skip to main | skip to sidebar. Consultant Ninja. Tuesday, November 11, 2008. Tuesday, November 11, 2008.

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Free Market Response to Ebola

MishTalk

A third reader asked " what is the free market response? " Before tackling the free market issue, let''s first review the government''s response to date. Free Market Response It''s 100% certain the free market response would not have been the government''s response to date. I read a comment that airlines are being greedy.