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How to Evaluate Your Marketing Team

Prudent Pedal

In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world–the Productivity School and the Growth School. Be a leader.

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

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Consultant Ninja: Health Care is Not a Right: Management.

Consultant Ninja

Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. lawsuits, FDA policy, patent protections (longer or shorter), drug re purposing, marketing, etc.) This process restricts efficient uses of health services and buries cost.

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Consultant Ninja: A Simple Question about the Credit Markets.

Consultant Ninja

Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. A Simple Question about the Credit Markets. AJ: I totally agree that it massively shift market share from the sick banks to the healthy banks. Management Consulting.

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The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

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The Real Power of Platforms Is Helping People Self-Organize

Harvard Business

Airline operations are a huge optimization challenge. There are hundreds of planes, thousands of pilots, flight attendants, mechanics, and ground crews that must be properly deployed for the system to work efficiently. Rather, they focus on creating a market where people with cars can connect with people who need rides.

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Consultant Ninja: Who is to blame for the mortgage crisis.

Consultant Ninja

Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. Potential Market Play 2 : Take the no-risk, immediate upside choice, and flog that baby for every red cent you can squeeze out of it before it blows up. Management Consulting.