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Example Companies Involved with Behavioral Economics

Steve Shu Consulting

Ipsos: Behavioral Science Principles for Better Digital Advertising. Voya: Behavioral Finance | Voya For Professionals. Clover Health: New to Clover Health’s C-suite: A chief behavioral officer. Geisinger: Research Director, Applied Behavioral Insights @ Geisinger. Google: Behavioral Insights at Google. NEST: [link].

Examples 150
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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

RT reports French broadcasting watchdog CSA eager to tax YouTube, Facebook, Dailymotion France''s Superior Council of Audiovisual, an independent broadcasting authority, wants to impose taxes on media giants like YouTube, Facebook and Dailymotion to force them to contribute to financing French culture. billion ($1.8

Finance 78
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French MEPs Introduce “You-Tube Tax” to Maintain “Virtuous Circle of Financing Creation”

MishTalk

French MEPs (Members of European Parliament) introduced a proposal to create a “virtuous circle of financing creation” via a “You-Tube Tax” on online advertising. My counter proposal is a high tax on politicians, political activities, and of course socialists. more…).

Finance 28
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Nuance

CaseInterview.com

Love it or hate it… you’re paying attention (and generating advertising revenue for the publisher or social media platform). If you can articulate the finance department’s concerns better than they can, you’re trusted by those in that department. The media turns issues into black and white. Fear sells.

Media 98
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It’s good to talk…

The Source

Back in the ’90s, One2One—a now defunct British mobile phone company—ran a successful advertising campaign about who celebrities would most like a phone call with. Unsurprisingly, nobody suggested their auditor.

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Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled.

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Made in France: Montebourg Ridiculed in Text and Pictures; France Goes After "Red Bull" Energy Drinks to Finance Social Security

MishTalk

Montebourg "advertises Made in France" while holding Moulinex blenders and wearing classical "marinière" shirts. Members start Tuesday afternoon discussion of the draft law on financing of Social Security. Hi Mish, To understand Montebourg, take a look at some " Made in France " images.

Energy 61