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Accelerating Marketing Success with Consultants

Business Consulting Agency

Data-Driven Decision Making Marketing consulting services rely on data-driven decision making, leveraging analytics, customer insights, market trends, and performance metrics to inform strategic marketing initiatives. Accelerating marketing success with consultants is smart business.

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The Central versus Decentral Dilemma: How the HR Practitioner can Facilitate a “Center-Led” Solution

Kates Kesler

Work and decisions often become centralized at a corporate level for a variety of good reasons – to drive common strategy and policy, to consolidate work for efficiency and scale, to leverage scarce talent through centers of expertise. Efficiencies are lost in the cost of overhead. Programs and staff grow. An Example.

Agile 65
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A Study of Hospitals Found That Outsider CEOs Make Their Organizations More Productive in the Long Run

Harvard Business

Our research , which focused on CEO succession in the American health care system, examined the impact of CEO succession on productivity and efficiency. Sponsored by Accenture Strategy. But in subsequent years, those hospitals started to close the efficiency gap, surpassing the performance of hospitals that hired insiders.

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HR Must Make People Analytics More User-Friendly

Harvard Business

Sponsored by Accenture. On the “push” side, HR leaders can do a better job of presenting human capital metrics to the rest of the organization using the LAMP framework: Logic. Insight Center. Putting Data to Work. Analytics are critical to companies’ performance.

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New Supply Chain Jobs Are Emerging as AI Takes Hold

Harvard Business

According to Accenture Strategy research , 90% of executives believe this workforce will become adept at digital technologies such as augmented reality, 3D printing, and automation. Recruitment, performance metrics, and career advancement all need to be viewed through a lens of technology-driven innovation.

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Getting Value from Machine Learning Isn’t About Fancier Algorithms — It’s About Making It Easier to Use

Harvard Business

Technology service providers like Accenture work on multiple software projects. As a test case, we decided to use the ML model we built to predict the performance of software projects against a host of delivery metrics. AI as project manager. Training the model. Did we reach our target audience?

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Has Google Finally Proven That Online Ads Cause Offline Purchases?

Harvard Business

Sponsored by Accenture. That partnership allowed Facebook to track consumer store visits and some transactions, and was itself a competitive reaction to Google’s store visit metrics, which have been part of its AdWords product since 2014. Insight Center. Putting Data to Work. Data from the U.S.