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Accelerating Marketing Success with Consultants

Business Consulting Agency

Data-Driven Decision Making Marketing consulting services rely on data-driven decision making, leveraging analytics, customer insights, market trends, and performance metrics to inform strategic marketing initiatives. A report by McKinsey estimates that businesses that use predictive analytics experience a 73% increase in sales.

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A Study of Hospitals Found That Outsider CEOs Make Their Organizations More Productive in the Long Run

Harvard Business

Our research , which focused on CEO succession in the American health care system, examined the impact of CEO succession on productivity and efficiency. Sponsored by Accenture Strategy. But in subsequent years, those hospitals started to close the efficiency gap, surpassing the performance of hospitals that hired insiders.

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Insiders

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Has Google Finally Proven That Online Ads Cause Offline Purchases?

Harvard Business

Last week Google announced that , in an effort to bridge the “online ad–offline purchase” gap, it will begin to connect online ad exposure to brick-and-mortar sales. Sponsored by Accenture. Insight Center. Putting Data to Work. Analytics are critical to companies’ performance. Data from the U.S.

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Getting Value from Machine Learning Isn’t About Fancier Algorithms — It’s About Making It Easier to Use

Harvard Business

Technology service providers like Accenture work on multiple software projects. As a test case, we decided to use the ML model we built to predict the performance of software projects against a host of delivery metrics. AI as project manager. Training the model. Did we reach our target audience?

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How Companies Are Benefiting from “Lite” Artificial Intelligence

Harvard Business

Sponsored by Accenture. These include improving data-mining operations, helping with training, and making structured, repeatable tasks and processes far more efficient and less costly. (A recent accident involving a Tesla “autonomous car” has raised questions about AI’s current limits.). Insight Center.

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Subscription Business Models Are Great for Some Businesses and Terrible for Others

Harvard Business

Identify the right metrics. In the transactional economy, the most important measures are new customer acquisition and sales. In the digital membership economy, the metrics best apt to indicate success are more likely to be around member churn and engagement. I joined Netflix for access to great content in an efficient way.

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We Don’t Need Political Solutions for Global Trade — We Need Practical Ones

Harvard Business

What if we could track every component in a supply chain, automatically verifying their compliance with regulations and laws as they cross borders and are processed and combined with others to create a final product for sale? These capabilities might seem like nice things to have, the metrics useful to measure. Sponsored by Accenture.

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