4-examples-of-consultants-with-clear-brand-messaging 
Consulting Matters
MARCH 3, 2021
One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do. They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity.they experience the angst of the blank stares. You are not alone.
Tom Spencer
AUGUST 18, 2023
Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).
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Comatch
DECEMBER 16, 2021
But, only one percent of professionals make use of developing their personal brand on LinkedIn. . Those one percent of professionals are using their personal brand to market and differentiate themselves and their services to their audience. The good news is, you have a personal brand already. 2) A 5-star personal profile .
Tom Spencer
APRIL 11, 2020
Third-party research: price sensitivity, buying behaviour, brand perception. For example: “Manufacturing companies in Chicago with more than 100 employees and $10-25M revenues.”. Who should you listen to and who should you be chasing? Within your target market, there will be customers that are “ideal” you. Product-market fit.
Consulting Matters
SEPTEMBER 16, 2020
Are you thinking about becoming a consultant but not sure what the consultant's role entails? Are you currently a consultant and tired of shadow boxing negative stereotypes about this role and want to be seen as an essential strategic partner to executives? Transcript. Betsy Jordyn: It's Betsy Jordyn.
Consulting Matters
SEPTEMBER 16, 2020
Are you tired of the endless chase for small-paying consulting gigs? Do you want to stop under-valuing yourself through sub-contracting with other consultants and take your place as a sought-after advisor to the C-Suite? You're a purpose driven consultant , and we want to equip and empower you to do the work that you're here to do.
Wakeman Consulting Group: Dave's Blog
DECEMBER 1, 2022
In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Deep is digging into the brand’s history. Where did the brand come from? It destroys marketers’ careers and brands. .
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