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Making a Sale in 2017

Martinka Consulting

Not as in selling a business but selling your product or service. It’s inevitable whenever I’m working with a business owner client the subject ends up on sales (often combined with marketing). Too many people equate sales with 1960’s and 1970’s hard sell techniques dramatized by used car lots, carpet stores, etc.

Sales 40
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5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

Branded Products. There are an infinite number of product choices and designs you can use to advertise your company, so think carefully about the demographic of your customers and what items they are most likely to appreciate and utilise for many years. Direct mail.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. are interpreted as the % change in business outcome (sales) for a unit change in the independent variables (e.g. Consider Product ABC from a leading retailer. Types of MMM.

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Does Your Team Hoard Information?

Harmonious Workplaces

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals. Why allow stinginess?

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Tesla: Leading the Charge Toward Sustainability

Tom Spencer

In addition to its product offerings, Tesla has also disrupted traditional business models in the auto industry. Tesla has also implemented a unique direct-to-consumer sales model , bypassing the traditional franchise dealership system. Tesla is also engaged in broader efforts to disrupt traditional industries.

Energy 88
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Thoughts on Blockchain & Crypto

CaseInterview.com

A company has a product or service that solves a customer’s problem. Customer buys product or service from company. Whether the product is the iPhone, a delicious ice cream cone, or a million-dollar piece of enterprise software, this makes sense to me. Crypto is not a product. In 2017, a bitcoin traded at roughly $1,000.

Cash Flow 111
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Retained search firms and recruiters play a crucial role in attracting and retaining human capital in organizations across cultures (Allen & Vardaman, 2017). Without a recruitment firm’s assistance, a company’s internal staff must handle these tasks, which can detract from their core responsibilities and reduce overall productivity.