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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Consider Product ABC from a leading retailer. Reading Time: 4 minutes. Case Study.

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5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

Branded Products. There are an infinite number of product choices and designs you can use to advertise your company, so think carefully about the demographic of your customers and what items they are most likely to appreciate and utilise for many years. Direct mail. Self Expression.

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Making a Sale in 2017

Martinka Consulting

Not as in selling a business but selling your product or service. It’s inevitable whenever I’m working with a business owner client the subject ends up on sales (often combined with marketing). The post Making a Sale in 2017 appeared first on Martinka Consulting. Who can you help? What will you do for them?

Sales 40
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Retained search firms and recruiters play a crucial role in attracting and retaining human capital in organizations across cultures (Allen & Vardaman, 2017). Without a recruitment firm’s assistance, a company’s internal staff must handle these tasks, which can detract from their core responsibilities and reduce overall productivity.

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Tesla: Leading the Charge Toward Sustainability

Tom Spencer

This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal. In addition to its product offerings, Tesla has also disrupted traditional business models in the auto industry. Tesla is also engaged in broader efforts to disrupt traditional industries.

Energy 88
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Medtech May Be Emerging Markets’ Next New Thing

BCG

Focus Thursday, March 02, 2017. Medical technology is poised to become one of the next industries to break out of emerging markets and play on the global stage. Compared with other industries, medtech has been a late bloomer in emerging markets. Compared with other industries, medtech has been a late bloomer in emerging markets.

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Will Cognitive Computing Disrupt the High-Skill Labor Market?

Tom Spencer

She danced to requests and wittily answered customers’ questions on topics which ranged from product information and weather forecasts to their love life. An Economist report entitled “Lifelong Learning: How to survive in the age of automation”, which appeared in the 14th-20th January 2017 edition, provides useful insights on this question.