Why and How Personal Branding is Vital for Independent Consultants
Successful Independent Consulting
FEBRUARY 22, 2017
It’s how you promote yourself and “go to market.” A tag line should not be your job title or occupation. Consulting guru Alan Weiss states in his book, The Ultimate Consultant : “A brand doesn’t have to be totally unique and singular. It’s about your reputation. And it’s an ongoing effort. Be descriptive but keep it short.
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