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Why and How Personal Branding is Vital for Independent Consultants

Successful Independent Consulting

A tag line should not be your job title or occupation. And it’s an ongoing effort. Personal branding is not just some touchy-feely, trendy idea, or something that just happens. It takes conscious thought and repeated attention. Every self-employed professional should consciously create their brand and have key elements in place.

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The Value of a Corporate Sustainability Policy

Comatch

Be aware that many of these benefits will be intangible like employer branding, and supplier qualification, so it is important to ensure that your assessment doesn’t only factor in the price tag. So, it is often helpful to really dive in, figure out what these costs will be, and weigh this against the benefits.

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Your Consulting Niche vs Jack-of-All-Trades Myth

Successful Independent Consulting

Then synthesize it into a “tag line” for your LinkedIn profile, email signature, résumé/bio, and business card. Many people who embark on the independent professional path think they should define their services broadly so they will look like a good fit for many projects. The exact opposite is true. Try adding “I am a….”

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Setting Up a Foundation for Consulting Success

Successful Independent Consulting

For example, optimizing your LinkedIn profile for potential clients, creating your “tag line,” memorizing your “elevator pitch,” creating a Facebook page or Twitter account, building a website, etc.) Here are the steps to do this and tips to make it easier to deduct your business-related expenses on your tax return. Choose your business name.

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Why Amazon’s Grocery Store May Not Be the Future of Retail

Harvard Business

Starting in the mid-1990s, RFID was expected to transform inventory control by using electromagnetic fields to automatically identify and track tags attached to objects. But the tags never took off, because their cost was never offset by sufficient benefits. It also promised to obviate the need for manual barcode scanning at checkouts.

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How RPA, NLP and ML will create the virtual workforce of tomorrow

Tom Spencer

Unlike structured database information that rely on schemas to add context and meaning to the data, unstructured information must be parsed and tagged in order to extract meaning from the text. NLP makes use of tools like categorization, ontologies, tapping, catalogs, dictionaries, and language models.

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Part 3: Optimize Your LinkedIn Profile with Skills, Endorsements & Accomplishments

Successful Independent Consulting

The first article in this series about how to optimize LinkedIn profiles explains how to create an excellent first impression with a photo, background image, and a succinct “tag line” to summarize your brand and expertise. Also, be sure you keep your word and endorse the other person in return. Consultants work on projects.