Crisis Leadership = Salesmanship
CaseInterview.com
APRIL 16, 2020
In a crisis, leadership and salesmanship (or saleswomanship) are the exact same thing. These are the exact same things required in good salesmanship. Here in the United States, you see salesmanship playing out as it relates to the COVID-19 response. That’s because leadership and salesmanship are one and the same.
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