article thumbnail

Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

article thumbnail

3 Strategies to Boost Sales and Marketing Productivity

Harvard Business

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Sales 72
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Sales Success: How Business Consultants Drive Revenue

Business Consulting Agency

In today’s competitive business landscape, driving product sales is a top priority for companies aiming to achieve sustainable growth. While the task may seem daunting, help is readily available through consulting services that specialize in boosting sales performance. Want product sales success?

Sales 52
article thumbnail

Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Researching potential clients: Quickly identify and target potential clients by size, industry, geography, etc. not creative) to 1.5 really creative).

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

article thumbnail

Biz Dev and Sales: Two Pillars of Business Success

Tom Spencer

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue.

Sales 88
article thumbnail

Comprehensive Guide to Selling Your Products Online

Business Consulting Agency

The digital marketplace offers an abundance of opportunities for businesses to sell products online, catering to a global audience. However, the process of starting online sales demands strategic planning, seamless execution, and a thorough understanding of e-commerce dynamics. Shopify, WooCommerce, Magento).

article thumbnail

5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

article thumbnail

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Critical integrations that fit directly into your sales processes and workflows. So what’s the problem?

article thumbnail

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result?

article thumbnail

The Impact of Direct Dials on Sales Productivity

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. How can you (and your sales team) benefit from this eBook?