Harvard Business

APRIL 6, 2017

It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection. Technologists often discuss the problem of “ vanity metrics.” In journalism, for example, the pageview is a much-maligned metric.

Media 36

Media Metrics eBook Software 36

Harvard Business

NOVEMBER 7, 2017

Salespeople see the world as prospects and products, offers and opportunities. The fourth gap between strategy and execution is in measurement and metrics. The assumption is that financial measures like cost and revenue are sufficient metrics to measure progress. To a marketer, sales is a channel for reaching their audience.

Strategy 43

Strategy Strategy Strategy& Metrics 43

Harvard Business

AUGUST 29, 2018

There’s still much to learn when it comes to digitizing business processes, and in particular using automation sprints—those smart, fast, and small efforts you use to boost productivity when a change to enterprise architecture isn’t the right step. Shift 1: Automate with a product mindset.

Strategy 28

Strategy Strategy Strategy& Agile 28

Harvard Business

JUNE 7, 2017

Determining the ROI for any cybersecurity investment, from staff training to AI-enabled authentication managers, can best be described as an enigma shrouded in mystery. Even the known costs, such as penalties for data breaches in highly regulated industries like health care, are a small piece of the ROI calculation.

ROI 28

ROI Metrics System Data 28

Harvard Business

MARCH 2, 2018

While the three centers have quite different structures and operations, in our research and experience we found that they share six primary challenges: Establishing strategies for new project selection: Centers struggle to identify and rank problems, ideas or projects that will likely translate to positive health and system outcomes.

Healthcare 36

Healthcare Metrics Engineering Financial 36

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. Each outbound communication is measured individually for immediate ROI. The metrics also changed.

Marketing 48

Marketing Agile Fashion Sales 48

Business Consulting Agency

JANUARY 23, 2024

A single misstep, whether in product quality, customer service, or ethical considerations, can tarnish a brand’s image irreparably. Operational Inefficiencies: Mistakes in operational processes can lead to inefficiencies, wasted resources, and increased overhead costs. Rebuilding trust is often a long and arduous process.

Consulting 52

Consulting Turnaround ROI Case Study 52

Harvard Business

AUGUST 1, 2017

Get top-level guidance and metrics. What metrics will be used to determine how well your unit is doing at embracing learning and development, and how will that in turn affect your review? But those same managers have come to recognize that the ROI for enabling this development is enormous. Here’s how. Hire to train.

How To 28

How To Development Metrics Talent 28

Harvard Business

OCTOBER 1, 2018

Blockchain technology can also verify ad delivery and consumer engagement; avoid ad or email overserving, which angers consumers and demotivates them from buying; and prevent follow-me ads that are no longer relevant (such as when consumers have already made a purchase of the company’s or competitor’s products).

Marketing 38

Marketing Advertising Media Video 38

Harvard Business

MAY 29, 2018

While this seemed like a small bet for a $165 billion company built on the mass production of vehicles, the deal was scouted, in part, by Jim Hackett, then head of Ford Smart Mobility who has since been elevated to CEO. This van is currently being tested in London ahead of volume production in 2019.

Transportation 28

Transportation ROI Metrics Productivity 28

Kates Kesler

JUNE 11, 2014

Royal Dutch Philips is a $20B diversified consumer electronics, healthcare, and lighting products company. He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Tsavo Neal

JANUARY 25, 2018

Selling productized consulting. ROI calculator. As a consultant, your product is your advice. He said he did a quick Internet search for ‘ag equipment product design’ and we were in the top few results. What were the KPI’s or metrics achieved to show that the project was a success? Search engine optimization.

Consulting 68

Consulting Advertising Case Interview Conference 68