Harvard Business

NOVEMBER 14, 2016

These may be as simple as “reduce year-over-year health care spending” or as specific as “help employees with chronic disease improve medication adherence” Metrics. Solutions may be available directly through digital therapeutics companies, payers, or care-delivery systems.

Metrics 28

Metrics ROI Journal Study 28

Harvard Business

AUGUST 29, 2016

Measuring Marketing Insights. Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers. Insight Center.

Retail 43

Retail Apparel Financial ROI 43

Harvard Business

MARCH 2, 2018

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.

Healthcare 32

Healthcare Metrics Engineering Financial 32

Consulting Matters

JUNE 24, 2020

Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot. The System that Helps you Get Consulting Clients with Predictably and Ease. Instead you need a system that ATTRACTS high-paying executive clients to you.

Consulting 156

Consulting How To System Sales 156

Harvard Business

DECEMBER 20, 2018

But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. Integrate your marketing efforts with sales activity. The result?

Sales 37

Sales Metrics How To Tools 37

Harvard Business

MAY 29, 2018

All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Here are five to learn from Ford thus far, about mobility services in particular, and more broadly, about how to deal with the uncertainty of new business models in new markets by testing and learning one’s way forward.

Transportation 28

Transportation ROI Metrics Productivity 28

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

OCTOBER 16, 2018

And today I’m talking with Michael Gretczko, Principal, National Offering Leader, Human Capital as a Service at Deloitte Consulting, LLP, and with Jody Kohner, Senior Vice President of Employee Marketing and Engagement at Salesforce. That investing in employee engagement is an actual business imperative, and it has real, measurable ROI.

Deloitte 32

Deloitte Consulting Data Talent 32