Successful Independent Consulting

JULY 16, 2019

I also scoured message boards such as Quora and Reddit, and then signed up myself. It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. Then you can log in and update your profile. (For more information about that type of work, click here.)

Talent 297

Talent Research Consulting Conference 297

Comatch

DECEMBER 16, 2021

But, only one percent of professionals make use of developing their personal brand on LinkedIn. . Those one percent of professionals are using their personal brand to market and differentiate themselves and their services to their audience. 1) Understanding how LinkedIn works and the core logic of the algorithm.

B2B 52

B2B Media Case Study Case Studies 52

Successful Independent Consulting

FEBRUARY 11, 2017

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns. LinkedIn makes this very easy.

Development 199

Development Consulting Real Estate Sports 199

Tsavo Neal

JANUARY 18, 2018

If you haven’t generated any interest from potential consulting clients through your LinkedIn profile, you’re doing something wrong. LinkedIn gives you an incredible opportunity to network and attracts potential clients for your consulting business. An ineffective LinkedIn profile… Is written in third-person.

Consulting 60

Consulting Resumes B2B Sales 60

Comatch

APRIL 3, 2023

Dark social describes the areas that are difficult to track with marketing attribution technology. If a customer buys from you, is it really possible to accurately measure the influence of your marketing campaigns on their purchase? LinkedIn is the number one dark social channel for professionals and B2B purchases today.

Media 52

Media B2B Development Sales 52

Consulting Matters

SEPTEMBER 13, 2021

For this reason, I was thrilled to have a conversation with graduate school student David Manguiat on how to break into this high-profile, high-impact profession. Check out our marketing agency services, mentoring programs and courses at at [link]. LinkedIn: [link]. Learn how to push back productively. Twitter = [link].

Organizational Development 156

Organizational Development Consulting How To Development 156

The Fearless Marketer

APRIL 19, 2021

Someone in my current Marketing Action Group shared this: “I believe that bringing all my marketing into alignment is critical at this point. Marketing alignment would be having a marketing message, marketing materials, website, presentation, etc. all aligned and communicating a congruent message.

Marketing 71

Marketing B2B Tools Sales 71

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

Consulting Strategy Strategy Strategy& 224

The Fearless Marketer

NOVEMBER 11, 2019

As wonderful as LinkedIn can be to find and connect with your ideal prospects, most of us have no idea how to actually turn them into paying clients. This is based on the ideas of a few LinkedIn gurus and my own trial and error on LinkedIn. Making an initial LinkedIn connection. Making an initial LinkedIn connection.

How To 48

How To Video Company Sales 48

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy Strategy& 202

LSA Global

APRIL 10, 2020

LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep. The Profile of Successful Social Sellers. The user only needs to copy the content that was professionally written for them and paste it into their profile.

Sales 36

Sales B2B Metrics Case Study 36

The Fearless Marketer

JULY 15, 2019

I’m not a LinkedIn Expert. More like a LinkedIn Dummy. But I’m learning, and looking at how to get more out of LinkedIn. Last week I interviewed my friend, Ted Prodromou who is most definitely a LinkedIn expert and the author of The Ultimate Guide to LinkedIn for Business. ( But do we do this on LinkedIn?

Video 48

Video Interviews Research Sales 48

Women in Consulting

AUGUST 14, 2014

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

Marketing 97

Marketing Case Study Case Studies Video 97

The Fearless Marketer

MARCH 2, 2020

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. All of these marketing activities are passive. LinkedIn is the king of the business social media networks. The problem is, 90% (or more according to some LinkedIn experts), are interacting with the platform passively. Same thing.

Media 62

Media Report Marketing B2B 62

Consulting Success

JUNE 12, 2017

Instead, I wanted to learn about business, law, and marketing and then combine that knowledge with opportunities in Asia. The rest is history, but I got what I wanted and ended up taking classes in international law, marketing, and economics to support what I was learning, and the Asian Business Studies Program was born. Company Size.

Consulting 190

Consulting Engineering Study Marketing 190

Rod Burkert

DECEMBER 17, 2019

Here it is … one simple, tidying up task: synchronize the look and feel and messaging of all of your online and offline marketing platforms. Look at your website, your LI profile, your assorted bios and by-lines, and anything else you use to share your story. Is your messaging clear? Is your contact information current?

Marketing 52

Marketing Meeting Management 52

Consulting Matters

MAY 16, 2018

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. age, gender, role in organization, company size, industry, etc.) : This information will help you focus your marketing to create the best results and gives you insight into what your clients really want and need. Psychographics (e.g.,

Consulting 208

Consulting How To Intellectual Property System 208

Rod Burkert

JANUARY 7, 2020

Here it is: synchronize the look and feel and messaging across all of your online and offline marketing platforms. If those platforms don’t deliver a consistent message about your practice, your leads and prospects may get confused. Mea culpa: I was guilty of this … I had a profile picture from 2004(!) You’ve been found.

Case Interview 52

Case Interview Case Study Case Studies Development 52

Rod Burkert

MAY 22, 2019

I continue to get most of my valuation and coaching work through LinkedIn. Part of the reason is that I stay on top of the changes LI makes to my profile that my leads and prospects see. So I hope last week’s conversation about the latest LI profile changes was helpful and that you take advantage of the suggested workarounds.

How To 56

How To Conference Examples Report 56

The Fearless Marketer

JANUARY 6, 2020

When we think of marketing our professional services, we often think about all the things we need to do to be visible and get known. “I I need to have an online presence, post regularly on social media, write articles for LinkedIn, join organizations, and network like crazy, and, and, and…”. Be prepared. Well, perfect doesn’t exist.

Meeting 112

Meeting How To Resources Guidelines 112

Tom Spencer

MARCH 14, 2020

At the end of the meeting, make sure you write a follow-up message and note down your areas for improvement. Likewise, use LinkedIn to glance at the profile of the person you will meet. Likewise, use LinkedIn to glance at the profile of the person you will meet. Image: Pexels.

Case Interview 88

Case Interview Emotional Intelligence Interviews Resumes 88

The Fearless Marketer

MAY 6, 2019

I was speaking to a client last week about her marketing plan. As a long-term marketing strategy, it’s great. Take a look at their website, do a Google search, and look at their LinkedIn profile. But do it within a few days of your email and essentially use the same, focused message. Cheers, Robert.

How To 54

How To Media Meeting Marketing 54

Women in Consulting

SEPTEMBER 7, 2017

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. If you have competitors, then you have a market.

Marketing 70

Marketing Engineering B2B Guidelines 70

Comatch

NOVEMBER 29, 2022

What’s their unique position in the market? Who is their target market? In these cases, you’ll need to go beyond simply browsing their website and social media pages (LinkedIn, e.g.). You might be able to find out more on message boards, forums, or even sites like Glassdoor or Capterra. Be Flexible.

Consulting 52

Consulting Intellectual Property Education Operations 52

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. For example, the other day I saw a LinkedIn profile that listed “15 key competencies.” Think of this as compound marketing. You need your own copy !

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Harvard Business

MAY 14, 2018

Just consider that a few tweets from the president caused Amazon’s market capitalization to fall by about $40 billion, or that Russian influencers were able to reach 126 million people through Facebook. We had matchmakers before we had Match.com, message boards (real ones!) Pm Images/Getty Images. Then, better solutions emerged.

Strategy 28

Strategy Strategy Strategy& Resumes 28

Tsavo Neal

NOVEMBER 9, 2017

I’ve called this episode Pictures On The Wall because we’re going to be talking about how consultants must market based on the outcomes they can provide, and not the tasks that they do. The imagery, typography, and colors work pretty well together. It’s a good starting point. Action Step.

Video 60

Video Consulting Case Study Case Studies 60

Harvard Business

MAY 4, 2016

Updating your LinkedIn profile and resume. So how can you make your resume, profile, and interview more effective? Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. VP, Marketing, Communication, and Strategy 2011 – present.

Resumes 28

Resumes Interviews Cover Letters Recruiting 28

Harvard Business

JULY 17, 2017

To help companies better understand who contractors are, where they are in their career paths, what they want out of their next job, and where they can be found, we recently aggregated and analyzed data from public LinkedIn profiles. Search outside of traditional hiring hot spots to find hidden gems.

Real Estate 28

Real Estate Talent Survey Analysis 28

Harvard Business

MAY 21, 2018

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation – or GDPR. Data-Driven Marketing. The GDPR will force marketers to relinquish much of their dependence on behavioral data collection.

Marketing 28

Marketing Advertising Data Operations 28

Tsavo Neal

MARCH 20, 2019

Marketing is what gets you these conversations. It’s marketing that creates interest in the minds of your prospective clients so that they want to talk to you. Your website is a marketing tool. Marketing is all about your prospective client. Or are you relying on your LinkedIn profile as your digital presence?

Consulting 101

Consulting Marketing Sales Tools 101

Women in Consulting

MAY 5, 2016

I discovered this tool while working with the first cohort of Microsoft Ventures as their Go-to-Market advisor. So I have IFTTT set up so that when weather.com predicts the temp will be over 90 degrees or it will rain, I get a text message on my phone the day before. Try them out and tell me what you think of them!

Tools 48

Tools Productivity Meeting Company 48

Harvard Business

AUGUST 8, 2016

.” With professionals sending and receiving an average of 122 emails per day , it can be hard to carve out the space to work on meaningful tasks, like developing your go-to-market strategy or launching a new podcast. But when everyone else is on vacation, the level of inbound messages drops dramatically.

How To 28

How To Productivity Meeting Strategy 28

Consulting Matters

MARCH 27, 2018

Zipursky: Yeah, ConsultingSuccess.com is where we work with consultants to help them to attract more clients with us and support them with many marketing systems into their business as well to support them in increasing their fees, winning more proposals and ultimately scaling their businesses and creating more of what I call meaningful success.

Interviews 206

Interviews Consulting Case Interview Course 206

IMC USA

NOVEMBER 13, 2018

Message from the Chair/CEO, Juan - Communicating our Consulting Value. The team’s mission was to re-cast not only our logo and marketing designs, but the entire tone and tenor of our voice and our very culture. Connect with them via their IMC USA or LinkedIn profiles to learn more. far, I have been to five.

Ethics 100

Ethics Conference Intellectual Property Education 100

Management Consulted

MARCH 18, 2015

Today we continue our firm profile series with an in-depth review of IMS Health. In 1954 , Bill Frohlich, and David Dubow, teamed up to form IMS, a market research company aimed at enabling organizations make informed, strategic decisions about the marketplace. Market access strategies, market prioritization.

Groups 100

Groups Interviews Culture Consulting 100

Harvard Business

DECEMBER 9, 2016

” Think of it as mass e-commerce for the black market (here’s a good primer ). When many people think of “the internet” — websites, message boards, marketplaces, and so on — what they’re actually thinking of is the open web , or surface web. And it isn’t a problem just for consumers.

Intellectual Property 28

Intellectual Property Engineering Software Data 28