icons-for-small-business-branding 
Buzzsprout
MARCH 4, 2024
Podcast cover art is one of the most important pieces of your podcast's brand : it's the first thing potential listeners see in Apple Podcasts, it signifies the quality of your podcast, and 62% of new listeners are more likely to listen if they like its cover art. 12 tips to create excellent podcast cover art 1.
Harvard Business
DECEMBER 4, 2018
It also hurts the brands sold inside the stores, which in part explains why consumer product giants like Procter & Gamble are seeing their sales stagnate for products like Tide detergent, Gillette razors, Pampers diapers, and Crest toothpaste. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.
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Harvard Business
SEPTEMBER 17, 2018
Businesses are constantly vying to capture the attention of potential customers. People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. A simple concept can help businesses cut through the noise. KAZUHIRO NOGI/Getty Images.
Harvard Business
APRIL 5, 2016
The Wheaties box might be the most iconic of celebrity endorsement vehicles. a teenage girl like Mary Lou Retton) over one that might prompt an adverse reaction from even a small percentage of their customers (i.e., Do celebrity endorsements work? And when do they backfire? But the advertising world just rallied around Mary Lou Retton.
Harvard Business
JUNE 30, 2016
They are trying to revive a storied icon of American journalism and should be given some credit. As a former publishing CEO who managed a number of digital and print brands, I know how difficult that can be. There are four things I think publishers need to know to compete in the digital age: The product drives the business.
Confessions of a Consultant
NOVEMBER 26, 2017
First Stop: We touched down in St John – home to those iconic dog breeds – Newfoundlands and Labradors. A small light which pulses either green or red reacts to an office workers key strokes, mouse clicks and movements. Police are now looking for a small Medium at large. So, they changed the method. Have a good week.
Harvard Business
MAY 17, 2016
A large, iconic multinational is now struggling to keep growing while being chased by leaner, more aggressive competitors. “It was like running a small business with only a few targets on performance and obeying the rules.” It’s a common story in business today.
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