Applied Behavioral Economics Rule of Thumb #4: Embrace the Beauty of Reciprocity
Steve Shu Consulting
JANUARY 15, 2023
This Sunday morning, I tried to spend time thinking about how I could help people. In a classic study of reciprocity and measuring the percentage of tips after dinner in an upscale restaurant, the server delivered the guest check to diners using four methods: delivery of guest check normally (a “control condition”). higher tips.
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