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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110
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A Different Approach to Goal Setting

The Fearless Marketer

This is the first of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. Read the article on the 5 Pillars here. The first pillar of marketing is setting a goal for your marketing. This is something that almost everyone misses.

Talent 54
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How to Select the Best Marketing Strategies for Your Business

The Fearless Marketer

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Four Pillars of BVFLS Practice Development TM. I, and other successful BVFLS colleagues I know, work these four pillars. The 4 pillars. #1

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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Why Germany Still Has So Many Middle-Class Manufacturing Jobs

Harvard Business

However, 48% of the mid-sized world market leaders come from Germany. million new jobs; have grown by 10% per year on average; and register five times as many patents per employee as large corporations. But how replicable is their success? Only about 1.1% of the world population is German.

Film 53
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How to Turn Intangible Concepts into Tangible Services

The Fearless Marketer

This is the second of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. And then you turn the answers to those questions into a marketing piece, often called an “executive summary” that’s two or three pages long. Read the original article here.