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How to Clarify Your Ideal Consulting Client

Consulting Matters

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. What would make them sign up for our training or webinar?

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7 Ways Your Website Can Transform Your Life

Consulting Matters

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. If you skip the web process and go straight to marketing, you might employ tactic after tactic without really having a sense of the end game outside of finding clients. Congratulations!

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The Tale of the Invisible Intruder

Kraft Kennedy

In a typical horror film, the victim goes about their normal day, blissfully unaware of a sinister character lurking in the shadows, ready to pounce. The focus on new business generation by a law firm’s marketing department makes them well positioned to cause a business-devastating expense. Request a complimentary scan here.

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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Understanding the fundamentals of copyrights, trademarks, trade dress and patents is vital in today’s global market. Unfortunately, many business owners fail to take the steps necessary to protect and enhance the market value of their intellectual property assets. Protection of Creative Materials and Photographs. Website Protections.

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Options for Post Consulting Careers

CaseInterview.com

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. The experience in consulting is more akin to CEO-in-training-type experiences. Work in product management.

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Set the Conditions for Anyone on Your Team to Be Creative

Harvard Business

That goes far beyond the intermittent training that most organizations do. Employees need to constantly write six-page memos, even for introducing small product features throughout their careers at the company. One of the most overlooked aspects of innovation is how much technology can enhance productivity.

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

In 1992, to free-up warehouse space, the UK team promised free airline tickets to customers who purchased more than £100 worth of its products. marketing team offered the same promotion to U.S. A famous example is Hoover’s free flights promotion. A little later, the U.S. customers in order to boost sales.