How Retailers Use Personalized Prices to Test What You’re Willing to Pay
Harvard Business
OCTOBER 20, 2017
Have you ever looked up flights or hotels on an app on your phone, only to open your laptop and see different prices? Settling on a hotel, I accessed Orbitz’s website on my laptop to book the package. Settling on a hotel, I accessed Orbitz’s website on my laptop to book the package. Klaus Meinhardt/Getty Images.
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