Consulting Matters

JANUARY 13, 2018

We don't sell a tangible product or service. You can uncover this information informally or you can do interviews or a survey with those who represent your ideal client. it's one thing to have a repository of intellectual property (IP). They may be more aware of what they want but underneath they have a deeper need.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Chad Barr

AUGUST 9, 2012

Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Are quoted and are interviewed by others and the media. Effectively productize and monetize their offerings.

Intellectual Property 40

Intellectual Property Leadership eBook Media 40

Chad Barr

JANUARY 8, 2012

For example: if one of your tactics is publishing, your action steps could be blogging daily, attracting guest contributors to your blog and site, submitting your content to be published elsewhere, get involved in podcast interviews and start writing your eBooks and books.

Intellectual Property 52

Intellectual Property eBook Video Media 52

Tsavo Neal

JANUARY 25, 2018

Writing a short eBook. Interview an expert. Interviewing a potential client. Interviewing a potential client. Selling productized consulting. Writing a Short eBook. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.”

Consulting 68

Consulting Advertising Case Interview Conference 68