Consulting Matters

JANUARY 13, 2018

We don't sell a tangible product or service. it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Content marketing is essential for consultants because we are in the knowledge business.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Johanna Rothman

NOVEMBER 6, 2020

That information is my intellectual property. When someone steals that property, that act is theft. Some people think that digital intellectual property is different from real property. Digital property is real property. Rights to publish in all formats: Ebook, print, and possibly audiobooks.

Intellectual Property 53

Intellectual Property eBook Productivity Consulting 53

Chad Barr

JANUARY 8, 2012

What about using social media, creating powerful alliances with others and developing your own video and audio channels? The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectual property or blog talk radio and such platforms.

Intellectual Property 52

Intellectual Property eBook Video Media 52

Tsavo Neal

JANUARY 25, 2018

Writing a short eBook. Selling productized consulting. They also help you develop new relationships through outreach. Not only will you be educating and nurturing your leads, but it will help you start conversations and develop relationships with your leads. Writing a Short eBook. Publishing a white paper.

Consulting 68

Consulting Advertising Case Interview Conference 68