Choose Your Words Carefully
CaseInterview.com
DECEMBER 4, 2019
The words you use profoundly impact how you think and behave. It turns out the flaw in their thinking is their definition of the word "competitor." Within the company, replace the word "competitor" with the phrase "any alternative to buying from us.". I can choose to work at McKinsey or Bain, but I can't choose both.
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