Cash Flow Comparison Development Sales 
Harvard Business
JULY 25, 2017
It’s about “delivering customers and sales.” “In principle, managers should try to estimate the full cost of the marketing activity, including creative development, media spend, and customer-facing staff time.” To do this, you need to establish your sales baseline. Holding themselves accountable.
Harvard Business
MAY 6, 2016
Why isn’t more of that cash going into developing businesses for long-term gains — the big, outsized gains that come from big bets on the future? Another company, in the agricultural technology sector, chose free cash flow as the primary long-term incentive measure.
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