Consulting Success
JULY 24, 2017
Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.
Gina Abudi
OCTOBER 2, 2014
When you attend a conference, a training program or read an article, white paper or case study, are you reflecting on the learning? Often times we invest significantly in our professional development, but what do we do with that learning? Professional Development applying training developing skills Learning'
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Tsavo Neal
MAY 27, 2019
A study by Zajonc demonstrated that “people develop a stronger affinity toward a stimulus if they’re repeatedly exposed it.”. Your services page takes them to your case studies page. Your case studies page takes them to your about page. Repeat Your CTAs. Repetition is persuasive. It’s powerful.
Women in Consulting
JULY 28, 2016
This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.”. Canva is the “go-to” application for non-graphic artists to develop g raphic s. M ost people will “follow” or “share” back.
Tsavo Neal
NOVEMBER 13, 2017
In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. Here’s what I asked members of each firm: In what ways do you use your website to help you attract and develop new business? How does your website help you establish your brand?
Tsavo Neal
JANUARY 25, 2018
Publishing a white paper. Case studies. They also help you develop new relationships through outreach. Publishing a White Paper. A white paper is a report given on a topic in your industry. Further Reading: 6 keys to writing a white paper that generates leads. List posting.
Tom Spencer
AUGUST 2, 2015
We have a series of formal and informal training sessions which consultants must join as part of their development – certainly the formal training. Kearney: Applications: Badly formatted CVs with errors; applying to the wrong firm in covering emails/letters; missing deadline dates. Tom: Does A.T.
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