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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 253
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What to Say Once You Get a Meeting

The Fearless Marketer

In most cases you’ll get one or two of these, rarely all of them. You offer consulting services to HR managers. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. Let’s say your meeting is with a good networking contact.

Meeting 62
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Conversation with A.T. Kearney

Tom Spencer

Kearney is a leading global management consulting firm with offices in more than 40 countries. This will be of particular interest for students and recent graduates who are looking to pursue a career in the management consulting industry. Is it possible for consultants to transfer between offices? Tom: What is A.T.

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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. He then shuffles through his case until he locates said article, pulling it out and sliding them across the conference table. Publishing articles offer higher levels of credibility.

Journal 40
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The Importance of Web Site Evolution

Chad Barr

I am here at Rhode Island where I will be presenting today “How to Leverage The Internet for Improved Success in Your Business” to the attendees of the Million Dollar Consulting College , held by Dr. Alan Weiss of the Summit Consulting Group. White papers. Case Studies. I am referring to content such as: Articles.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Learn a framework for discovering which method is best for your consulting business.

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How Top Salespeople Land Hard-to-Get Meetings

Harvard Business

Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. Share other cases in which you’ve helped companies in their industry gain new competitive advantages, but never start the meeting assuming your offer is right for them. Do You Really Need to Hold That Meeting?

Meeting 28