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Branding Strategy: Are You Missing a Piece?

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers. © 2012 Blackbaud, Inc.

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Navigate the Challenges of Parenting and Entrepreneurship with Sari Goodman

Consulting Matters

Her insightful tips on how to cope with children frequently falling ill, especially during the pandemic, and the importance of building your own 'village' of support are not to be missed.

Education 156
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Navigate the Challenges of Parenting and Entrepreneurship with Sari Goodman

Consulting Matters

Her insightful tips on how to cope with children frequently falling ill, especially during the pandemic, and the importance of building your own 'village' of support are not to be missed.

Education 156
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Understanding Your Target Market: Discovery Calls

Tom Spencer

You may be looking for honest feedback about a particular product, pricing strategy, distribution channel, logo, or brand name. In the end, your follow up questions may uncover the most important pieces of information that you obtain from potential customers. Instead of asking “do you like this logo?”

Marketing 166
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Pricey! That’s What Watching Sports on TV is Going to Become! Also, UX v. Ticketmaster!

Wakeman Consulting Group: Dave's Blog

Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. Royal Opera House wants to license its brand to create new revenue streams : Danger ahead! You should do an audit of your business, but begin with your strategy. What Brand Codes do we use?)

Sports 52
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Happy Birthday to ‘The Business of Fun’ podcast. It turns 5!

Wakeman Consulting Group: Dave's Blog

For you, this is the area where you want to think about your branding. The challenge here is that you’ve got the targeting, but the message is still tone deaf or better for brand building. I think about this with the stuff around “start with why” or “100 pieces of content a day”…it is motivational speaking fluff in most cases.

Sales 52
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. If you are unsure who you want to serve, your marketing messages and your content will be hit or miss. Make sure all of the part of your funnel align with one another—and reinforce your brand. It all starts here.

Marketing 202