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What Is A Brand And Why Do You Need One?

Consulting Matters

Are you a consultant or coach who knows it's crucial to build your brand but honestly has no clue what that means? Is it a logo or tagline? By the end of this series, you'll get big boosts of clarity on what makes you unique, how you can stand out in the marketplace, and use your natural strengths to attract clients magnetically.

Exercises 156
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Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

I’m asked this a lot, particularly if a consultant gets most business from referrals or they contract through agencies or boutique firms. Besides, it’s highly unlikely that a prospective client is going to stumble upon your website and decide to hire you. Now, however, my answer is, yes, absolutely, you need to have a business website.

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Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

If someone is interested in hiring you as a management consultant, it’s a good bet that they’re going to look at your LinkedIn profile, even if you have your own website. It’s critical you put your best self forward. The first article in this series explained how to have a “top-notch top box” on your profile.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Only a few years ago, your prospects didn’t care about your website. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Learn a framework for discovering which method is best for your consulting business.