LSA Global
APRIL 15, 2024
According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Define Clear Sales Objectives and Success Metrics An effective sales strategy begins with clearly defined sales objectives that serve as guiding beacons throughout the journey.
LSA Global
APRIL 15, 2024
According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Define Clear Sales Objectives and Success Metrics An effective sales strategy begins with clearly defined sales objectives that serve as guiding beacons throughout the journey.
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Harvard Business
FEBRUARY 5, 2018
Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.
Harvard Business
DECEMBER 15, 2017
Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.
Harvard Business
MARCH 22, 2017
Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The metrics also changed. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” The results?
Harvard Business
DECEMBER 13, 2017
Defining and tracking success metrics. PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. The art of resource allocation (it is not a science!).
Harvard Business
AUGUST 10, 2018
Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. We’ve referred to this phenomenon as corporate robo-advisers , and we see more of them all the time.
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