Understanding luxury goods
Seth Godin Blog
OCTOBER 13, 2013
This even works in b2b situations. It''s interesting to note that first class travel isn''t the luxury good it once was. The rich guy who gives $20 million to a university isn''t doing it because the school is likely to spend his money in the most efficient way. He''s doing it because they will name a building after him.
Let's personalize your content