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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

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How Advanced Analytics Is Changing B2B Selling

Harvard Business

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 28
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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Digital tools can also open new go-to-market approaches. They rely on backward-looking sales data and broad-brush reports to calculate overall market size and gauge how many reps they need and where to assign them.

Sales 33
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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

The attendees of the event will have a chance to explore the recent trends and changes in applying conversational AI within the European market. CyberTechGlobal April, 8-10, Tel Aviv, Israel CyberTech is the cyber industry’s most prominent B2B networking platform.

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A Look into Microsoft’s Data-Driven Approach to Improving Sales

Harvard Business

Companies are beginning to utilize their employees’ behavioral data — generally known as people analytics — to better understand and improve their sales operations , with strong results. Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value.

Sales 28