Business Consulting Agency

FEBRUARY 8, 2024

Increased Visibility and Traffic Fact: Websites that employ robust marketing strategies experience significantly higher visibility on search engines. Social Media Amplification Fact: Integrating social media into marketing strategies amplifies website reach.

Marketing 52

Marketing ROI Engineering Media 52

1 to 1

AUGUST 18, 2021

At the 2020 National Retail Federation , on the eve of the pandemic, our writers noted that the future of retail was about removing barriers. Among so much change this much remains true, but how do we make retail experiences as easy and enjoyable as possible in our post-COVID world? Retailers need to remain nimble.

Retail 26

Retail Strategy Strategy Strategy& 26

Harvard Business

OCTOBER 3, 2018

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. As an example, the CEO had been discussing the importance of driving more agile decision making.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. Each outbound communication is measured individually for immediate ROI. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways.

Marketing 43

Marketing Agile Fashion Sales 43

Harvard Business

AUGUST 22, 2016

In one, a star researcher said that he was leaving as there was no space for creativity anymore, as the company squeezed budgets and eliminated roles without a clear ROI. In a recent retreat with the executive team of a retailer that is facing a genuine tangle and trying to get back on track, we kept it simple.

Company 28

Company Sales Retail Engineering 28