Agile How To Metrics ROI 
Strategic Planning and Management Insights
MARCH 6, 2023
For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.
Harvard Business
OCTOBER 3, 2018
As an example, the CEO had been discussing the importance of driving more agile decision making. We’re working on a model for the ROI of a technology dollar, versus a marketing dollar, versus a sales dollar, so we can make trade-off decisions. Now, almost every project requires defined financial deliverables.
Harvard Business
MARCH 22, 2017
Members are guided on how to register for an online member portal, which provides access to email your doctor, refill prescriptions, make appointments, and more. Each outbound communication is measured individually for immediate ROI. The metrics also changed.
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