article thumbnail

African Consumer Sentiment 2016: The Promise of New Markets

BCG

Focus Tuesday, June 21, 2016. A wide range of products and services have already found enthusiastic buyers. And certain products—like mobile phones—are a greater priority than food in some regions. But nothing could be further from the truth. If projections hold, Africa will have over 1.1

article thumbnail

Big Data in Marketing – It Is Here To Stay

Tom Spencer

This is especially important for marketers whose job is to connect consumers and products. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing. Big Data helps them to do exactly that.

Data 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Impact of Data Analytics in Consulting

Tom Spencer

Finding valuable insights: Structured and unstructured data sources can uncover patterns and relationships that reveal customer needs, expose system vulnerabilities and improve productivity and performance. This can significantly cut time in the market and improve quality.

Data 106
article thumbnail

Global Payments 2016: Competing in Open Seas

BCG

Report Monday, September 26, 2016. At the top of the collective agenda in 2016 is the digitization of payments, which has come with more than its share of hype. This adaptation will involve deploying an agile approach to product development and overhauling organizational structures to reduce decision layers.

Banking 40
article thumbnail

You Can’t Pizza Party Your Way to a Great Corporate Culture

Harmonious Workplaces

Pizza parties (with dietary alternatives), happy hours, and office games like ping pong or video games can foster team bonding and employee engagement (Müceldili & Erdil, 2016). The uncertainty of the market, unstable cash flow, and the seemingly never-ending threat of recession may force companies to make tough decisions.

Culture 98
article thumbnail

2016 ECS Value Creators Report: Building Endurance

BCG

Report Wednesday, October 26, 2016. lthough the engineering, construction, and services (ECS) industry continues to lag substantially behind the broader market, a doom-and-gloom outlook is by no means warranted. Japan and China are robust markets for ECS value creation. Companies in developed markets are struggling.

Report 40
article thumbnail

Will Cognitive Computing Disrupt the High-Skill Labor Market?

Tom Spencer

She danced to requests and wittily answered customers’ questions on topics which ranged from product information and weather forecasts to their love life. Even marketing professionals nowadays might need to understand data analytics, SEO optimization or how to develop advanced algorithms.